“Balancing all the moving parts that go along with franchising a restaurant-being a start-up business, forming an infrastructure, writing manuals, opening stores-there was rarely a dull moment,” Keith said. In 2014, five more locations began operating. From October 2008 through December 2013 a total of 23 locations were opened.
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The next few years were full steam ahead with a flurry of activity. The opening of Homewood was followed by a location in Tuscaloosa in August 2008. Because it was the first franchise, it was referred to as the “trial franchise,” and it remains a successful location under the direction of Scott Dean today. Keith accepted, and in April 2007, the second Auburn location was opened on Thach Avenue.īy December 2007, the first franchise opened in Homewood, Ala., under the direction of Hal Craig, Scott Dean and Justin Edwards. He asked Keith if he would be willing to take a leap of faith, work harder than he has ever worked and become the president of Momma G’s Inc. For years he and his nephew Keith Schilleci, who worked at Magnolia during his time in college, had talked about working together again. Next, it was Don’s turn to make a phone call.
Persistence and passion paid off, and Don agreed to think about it. Jason returned to the phone call and after chatting with Hal for several more minutes, he passed the phone to Don telling him he would have to be the one to say no. “Tell him I’m too old to work that hard and I’m not interested,” Don said.
Jason told Don the Auburn graduate on the phone wanted to discuss the possibility of franchising. He spoke with the enthusiastic Hal Craig for several minutes before going to get Don. In 2007, when the phone rang and the gentleman on the other end had an interesting inquiry, it was Jason who first took the call. Two of Don’s sons, David and Jason, both worked at Momma G’s off and on during their youth as well. Mike also helped run stores in Auburn and Columbus in the 1980s. Don’s brother, Mike, has been an active employee by means of his graphic design career, starting with the Momma Goldberg’s logo and continuing today by designing menu boards. Founder Don DeMent was a hands-on operator and his can-do attitude often spread to his family. Momma Goldberg’s has always been a family business. All sandwiches, soups, and salads are made with the freshest ingredients, ensuring a high-quality dining experience. The “old school” deli theme allows customers to create their own sandwiches and salads as well as choose from the appetizing specialty menu.
Vast arrays of customers have grown accustomed to our delicious food and a relaxed, sociable atmosphere. The original location still operates on the corner of Magnolia Avenue and Donahue Drive remaining an Auburn landmark and tradition.įor 40 years now, Momma Goldberg’s has proven to be a successful player in the fast-casual dining market. Momma Goldberg’s Deli opened in 1976 in Auburn, a college town in Southeastern Alabama.
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